These days marketing is all about being subtle. Look closely and you’ll notice fast-food restaurants in the background of a movie or that your favorite pop star always drinks the same soft drink on stage. Those things are no accident. Companies pay top dollar to have their products put in places where people will see them.
Ebaby! doesn’t yet sell ad space in our lessons, but here’s a dramatization of what it might look like if we did. Don’t worry, the soap opera will be back to its regularly scheduled programming next week.
Marni: Ugh. I’m all out of Coke. I hate that.
Beren: Do you want some Tecate?
Marni: Uh, no thanks. I just, I really want more Coke.
Amanda: How about a Corona Extra? Miles from ordinary? Or maybe a scrumptious crunchy toast chip?
Marni: I will take a chip. Thank you. I love these Tim’s potato chips. Mm. So good.
Beren: Whoa, careful not to get any crumbs on the MacBook Pro.
Marni: Mm. I know. I love these Macintosh computers. They’re so nice.
Devan: Hey guys, what’s going on?
Marni: Oh my God, did you get a new Gwen Stefani purse?
Devan: Why yes, I did.
Beren: What’s in your hand?
Marni: Yeah!
Devan: Did you know right now at Motorola that if you buy one Razor you get another free?
Amanda: Cool!
Marni: Wow!
Amanda: Cute colors.
Jason: Hey guys, check out my new Rivendell bicycle.
Marni: Wow. Oh my God, I hate these banner ads. There’s so much product placement on the Internet, it’s so annoying.
Beren: Yeah.
Amanda: We’re more than consumers.
Marni: Really.
One by one, each member of the Ebaby! cast shows up to plug a different product. Then they complain about how much advertising there is on the Internet!
But the scene isn’t too far from reality. People do often have brand loyalty to a particular drink or type of computer or bicycle. Are you a big fan of a particular brand? What kinds of advertising do you think are annoying and what kinds do you think are helpful?
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マイ レッスンに追加!advertisement beer bicycle consumers products