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March 5, 2008
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More people from different countries are doing business together every day, and social networks like English, baby! that break down language and cultural barriers are helping to facilitate the process.
The latest installment of the Intuit Future of Small Business Report, written by the Institute for the Future, points to social networking as a key to smaller companies finding overseas buyers.
The report says, "Social networks will fuel borderless commerce. Online and offline social networks will help remove soft trade barriers, such as language and cultural differences. These networks will introduce small businesses to new markets and facilitate cross-border trade."
It's nothing new to mention the internet as a key contributor to globalization, and now international social networks are becoming part of the conversation. The ability these sites have to help like-minded people cross borders at a very low cost is unprecedented and will help shape the world.
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